Introduction

In recent years, there has been a great deal of discussion and information concerning Google’s AdSense program at
http://www.google.com/adsense.
There have been truckloads of eBooks and articles written on the topic.
But in the grand scheme of things, it is a profitable program that still gets overlooked by many who are just coming online to start a business, as well as those who have been around a while.
First, let’s take a look at exactly what AdSense is and what it is all about:
“AdSense is a program for webmasters which was implemented by the famous Google some years ago.”
Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense javascript code into the pages on their websites.
Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster makes money – usually a few cents per click.
However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.
It sounds simple enough, but it’s really NOT that easy. First of all, you have to be approved – and Google is picky these days. The good news is that once one site is approved, and you have a Google AdSense account, there is no need to seek Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines.
Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that makes those high paying ads appear on your site.
Finally, you have to learn how to drive traffic to your AdSense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be making any money.
All About Residual Income With Adsense
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Google Adsense Secrets Revealed
Getting real, targeted visitors that are eager to click on your ads is by far the hardest part of being an AdSense publisher. There really aren’t any secrets here – it is just a matter of learning to use some basic, proven site promotion techniques.
You may have heard gurus say that Google AdSense is dead?. If you haven’t heard this, there will come a point when you will. But that really isn’t true. In fact, there are thousands of people just like you that are making very nice livings from the Google AdSense program.
Usually when a guru says that you should not use Google AdSense, they generally mean that you are better off not using it, especially when you are promoting your own product, and your website is tightly focused on that product.
However, you can use Google AdSense for a site that was built specifically for the AdSense program (Adsense Ready Sites), or on sites that you are using to promote affiliate products as well.
You should also note that many successful AdSense publishers have more than one website. They typically have numerous websites, on a variety of topics on which they display the Google ads. However, there are also those that simply have one high traffic website, from which they make money from the AdSense program.
Regardless of this, all AdSense publishers start with just one website, and grow from there, and this is what you should be doing as well. You have to get the basics down, and learn the secrets that surround the profitability of Google AdSense before you can be successful with more sites.

Google Adsense Secrets Revealed

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The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.
The Publisher is not affiliated to Google in any way. Trademarks used in this publication belongs to their respective registered owners.
You are encouraged to print this book for easy reading

Advantages of the Google AdSense system

Google AdSense is simple to use and manage. Once approved, displaying ads on your webpage does not take time and requires minimal technical knowledge.
Google AdSense is very smart about ad selection. The ads that are displayed are only those that are relevant to your content, and Google has strict quality control on the general quality of the ads.
Google AdSense uses text-only ads. Far from being low-tech, text ads are more effective than flashy ads. The clickthrough rate of text ads is proven to be higher than that of animated ads! More clicks equals more money, and text ads equals more clicks. Also…text ads are very “low weight” and very fast loading. The AdSense program will not slow your website, or your visitors, down. You can also use graphic ads.

Google AdSense programs: Choose your weapon(s)!

Google currently (spring 2007) offers three programs: AdSense for content, AdSense for search, and Premium AdSense.

AdSense for content

AdSense for content is the main AdSense program – contextually targeted ads are displayed on your webpage, and you get paid for every click. These ads are specifically targeted to the content of your webpage. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served, since there might be some obvious problems if it didn’t. These include:

Blocking Ads – you choose

While the ad selection is automatic, you can block unwanted ads – such as those from your competitors. You just tell Google which companies to block from your sites.

Reviewing and filtering Ads – semi-automatic

Google has its own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slightly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.

Allowing the publisher to select an ad

In the rare case where Google’s content engines can’t make a clear match of ads to pages, they will let you pick which ads you want served. If you don’t pick, you’ll get public service spots.

The look-and-feel of Ads can be customized

Ads shouldn’t look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layout and color applied to the ads. The advertisers have no control over this; as the material appears on your site, you can and should select how it looks.

Tools for analysis

Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads bymany metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.

AdSense for Search

This is another program whereby Google allows you to ad a Google Search box to your website. By doing this, visitors to your site can search the entire internet from your website itself. In a way, your site becomes a host to Google. Except you make money!
The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.
AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.

Google AdSense Premium service

The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it – which in fact very few sites do.
As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We’re betting if your sites qualify for this level of service, you already know all about AdSense!)

How the Ads Get On Your Site

Once you join the AdSense program – and Google approves your site or sites, which we’ll cover in detail shortly – the actual process of displaying ads on your website is extremely simple. You are provided with a small HTML script, which you can paste anywhere on your webpage. You may paste this code any number of times and on multiple pages, and watch the ads get served! Google automatically places AdWords ads that are most relevant, from its extensive advertiser base. Google employs various sophisticated algorithms to determine the relevancy of the ads to your content.
Before we get into how Google assesses sites, and whether a few or many placements of that magic script will deliver optimum results, let’s review the advantages of AdSense.

Google AdWords

If you have ever searched on Google, you have seen AdWords.
Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course – in this case the context is the search terms you entered. The ads will be served based on what you’re looking for. So, if you do a search on “printing services” you will get ads for printing services along with your search results!
How does this generate money for Google and the advertisers?
Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It’s easy to track and fully automated.
We say “certain amount” because that amount is different all the time and is subject to market forces – in this case, bidding. Something has to determine the placement of those ads, and what determines it is how much the advertiser offers to pay per click. When you submit this kind of ad to Google, you submit it with a bid – which is compared to other bids for similar keywords. It’s an auction style process.

The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higher the bid, the higher the position the bid buys you. For instance, if the highest bid for the keywords “Internet marketing” is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.
Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google’s search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.
It’s good for the advertiser, who gets more and broader displays, for Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!
So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site…

Search Engine Optimization

However you decide to build your first site, people have to know you’re there. One of the most important ways to do that is get yourself a high-ranking in a search engine. There are lots of different search engines, but only three are really important: Google, Yahoo! and MSN. In Chapter 21, I’ll talk in more detail about improving your search engine rankings.
If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they’ll even optimize your site to get you as high on the rankings as possible.

Getting Started With Blogger.com...

Want to get up and running with AdSense really fast? One way is to open an account at Blogger.com. Blogger is like those old free websites that you could set up in a flash but which looked like they’d been cobbled together from bits of left-over graphics that no one else wanted. Except that the blog you create at Blogger.com is the real McCoy. It’s professional, it looks great… and it takes just seconds to put together. All you have to do is choose a name and title for your blog, take your pick of the good range of templates available and get writing. You don’t have to worry about coding or design work or images or anything else. If you change your mind about the way your blog looks, you can just pick a different template. All that’s left for you to do is write… and add AdSense. Even that’s been made easy for you.

Blogger.com lets you apply for AdSense directly from its site. It even gives you a preview of where your ads will appear and how they will look. While you’re waiting for your approval, you can play with fonts and colors so that you’re all set up and ready to start earning. Of course, once you’ve done that, there are all sorts of ways to play with the layout and content. You can easily move the ads into the sidebar by clicking the Template tab and looking for the line that says:

Make Sense of Google AdSense – and make money!

As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just "shows up" from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.

Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.

You may be wondering how to make money easily with online advertising, and you have come to the right place!

The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is "hiding in plain sight" from the world’s most popular search engine company.

While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!

In this report, we’re going to focus in on how to make sense of, and a lot of money with, Google’s AdSense program.

Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?

We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?

First let’s examine what AdSense is and how it works.


What is Google AdSense?


Google AdSense is an ad-serving program that places ads that "make sense" – specifically, that make sense based on relevant content, and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing. Contextual Marketing is just what it sounds like. On a website about custom cars, you might have an ad for fancy wheels or car care kits. On a website about off-roading, you might have an ad for durable truck tires or spotlight rigs. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes. Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the "context" can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.


So what’s in it for you – the website publisher/owner? That’s easy. Every time a visitor to your site clicks one of these ads, you make money. The better the ads are targeted, the more clicks you get, the more money you make. AdSense displays easy-to-read, text-based, relevant ads that don’t overshadow the content of your website or annoy visitors. Actually, you have seen hundreds of these ads yourself, as you’ll realize in a moment.


Today there are probably only a few places in your website that can directly make you money, if any. The magic of Google AdSense is this: It allows you to earn money through every page of your website. On top of that, with algorithms used to align ad content with page content Google automatically selects and displays ads for your website that are likely to generate the highest revenue for you.

Make Sense of Google AdSense – and make money!

As a successful web publisher looking to get to the next level, you are probably thinking about trying a number of different approaches to increasing revenue – especially your passive revenue, the money that just “shows up” from time to time while you focus on other things. You may be considering various forms of internet advertising. And you should.

Internet advertising has exceeded all expectations. The technology keeps advancing, and the popularity and ubiquity of the medium is incredible. Most companies can benefit from the Internet because it allows the chance to reach a global audience at never-before-possible speeds, with many kinds of filters to make sure the right audience sees the right message, and costs that are often surprisingly low. But many businesses make money online in ways that have very little to do with their own actual business, but with systems that connect various companies and offerings together.

You may be wondering how to make money easily with online advertising, and you have come to the right place!

The secret is that taking ads is a much more profitable strategy then placing ads for most websites. And the best way to make money with this right now is “hiding in plain sight” from the world’s most popular search engine company.

While there are many ways to approach online advertising, it makes sense the best would be offered by the ultimate search engine company, the company that is setting out to organize all of humanity’s vast amounts of information – Google. This method is Google Ad Words, and it’s sister program, Google AdSense. With Ad Words, Google makes a lot of money. With AdSense, web publishers – that’s you! – can reach a lot of people and make a lot of money too!
In this report, we’re going to focus in on how to make sense of, and a lot of money with, Google’s AdSense program.

Want to make five or ten or twenty thousand dollars a month automatically and be paid by one of the biggest Internet companies in the world?

We’ll describe what AdSense is, how it works, how to get started, how to maximize the program, and where to go from here! Ready?

First let’s examine what AdSense is and how it works.