PPC Advertising for Maximum Web Promotion

Engaging in payperclick
(PPC) advertising has its own benefits and
drawbacks. But what exactly is PPC advertising and what it can do to
your business?
Business nowadays is doing different kinds of austerity measures when
it comes to advertising their products and services. This is because of
high rates of placing ads on print and on television. But there is a fast
growing approach that businessmen can utilize to bring their services
closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC
advertising. This is a technique used in search engine marketing that
requires one to pay a fee every time someone clicks an ad on your
website.
Usually this placement is done through a bidding process. If you are a
top bidder for your keywords/phrases, you are sure to be on the
number one spot on all search engines. Just be sure of the
effectiveness of your ad copy to get the most number of clicks you
need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able
to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different
search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are
just competitors or people playing pranks on search engines.
This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of
your website on the paid listings.
4. This advertising can only be used temporarily because it is
difficult to handle in the long run.
5. Payperclick
pricing can be costly for long periods of time,
therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PREQUALIFIED
TRAFFIC. All visitors of your website are already
considered as a qualified consumer or buyer of your product. PPC
advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable
you to get your desired results fast. They will have your website live
within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the
sponsored search results for free. You just have to choose the
keywords related to your site and business and place them within your
web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising
campaigns. Advertisers have effectively targeted their audience and
set their own price per click. PPC advertising networks provide the
platform to identify the desired audience by geographic setting, topic
and industry. These networks have a list of websites of the publishers
where the ads will be placed.
Tools are provided by the networks to check how the pay per click
limit is working for a certain advertiser. If it is still competitive, would
it be even listed among the paid search lists or does it generate sales?
Of course, if the advertiser made the highest bid, the better chances
the ad will be seen in the search engine. These networks too provide
protection for the advertisers against click fraud.
This advertising setup
allows advertisers to set a daily budget for his
ads, thus, less spending for unnecessary clicks. Advertiser will never
go over his budget.
In PPC advertising, what are important are the keywords and phrases.
You have to select at least ten "very specific" keywords that would
give you the best traffic in the search. Then, write the ad creatively
but straightforward.
Tell the truth about your product or service and do not lie. Good thing
if your product or service will not disappoint those that are relying on
your ad's promise but
what if it did otherwise? Important too is the
clarity of the ad. Do not use very vague languages. Include important
details like the price.
You should also remember to budget your bids. Do not go overbidding
because you will only lose your money and do not go so low that your
ads will never get the chance to show up. Check your profit against
your spending. If you see no progress then most likely you have to
drop your ad campaign.
More and more advertisers have been using PPC advertising and it will
continue to grow faster than any online advertising techniques. From
revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click
will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue
in the years to come. For advertisers, this means increase revenues
with fewer advertising expenses, savings, more sales, good return of
investment (ROI) and effective ad campaigns in the days to come.
PPC Bid Management
Tools for Internet Marketing have been rising to popularity these days
because of costeffectiveness
and the possibility of measuring increase
in profits and sales.
Pay per click (PPC) is a means to advertise business through the use
of keywords/phrases in the search engines. The advertiser is required
to only pay for each click that sends a visitor to his website. Search
engines such as Overture, Google Adwords, Search Yahoo and Miva
are just some examples of search engines.
They offer top positions among the sponsored listings for particular
keywords/phrases you choose. The idea for bidding is you have to
buy/bid on keywords/phrases relevant to your business.
The highest bidder gets to be on the top of the search result listing
and the second highest bidder, of course, gets the next top listing and
so on. Every time a visitor clicks on your website, you will have to pay
the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy.
But if you know how to go about the step by step procedures, PPC is a
welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net,
you usually type in a keyword or a set of phrase to guide you in your
search. Either you use Google or Yahoo Search depending on where
you are most comfortable at and where you usually get the best
results.
As soon as you key in the search button, immediately a long list of
keywords or phrase will be displayed containing the keywords you key
in. The first or the top link that you saw is most likely the one who
bids the highest for that keyword you type.
In this way, businessmen will produce the desired results; they get to
be advertised, at the same time, saving and spending only for the
clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum
cost per click (CPC) you are willing to pay for a given keyword or
phrase. CPC varies from time and even search engine to search engine
too. Maximum CPC can be measured by averaging the current costs of
bids (bids range from $0.25 to $5).
Average of these bids is to be used as the maximum CPC to begin
with. As your ad campaign progresses, the actual conversion rate
(visitors turning to potential buyers/sales) will be determined and you
may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding
strategies for various search engines. Search engines have their own
PPC systems that require different approaches. It is also worthy to
identify different bids for the same keyword phrases in various search
engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1)
It is very expensive and impractical, and 2) Surfers usually try
different search queries in various search engines before they settle on
the right one that fits to what they are looking for. This hardly results
to conversion. Try to bid for the fifth spot instead and work your way
up.
If you are now going steady on your PPC biddings, it is time for you to
develop your own bidding strategy accordingly. It is important for you
to track down which sites bring the bulk of your traffic and identify the
ranking of your paid ads.
This will help your bidding strategy to be effective and you should also
decide where you want your ad to be positioned. Usually your
maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when
there is a significant price increase to move up one spot in the PPC
rankings. It is best if you take advantage of the bid gaps by filling
them in so you can save up your cents to other bidding opportunities.
Often there are keywords worthy of lesser bids to get the appropriate
ranking on the list and produce a good number of clicks and higher
conversion rate rather than bidding higher but having a poor
conversion rate. You have to put in mind that overbidding too is not
good but rather the best position for the most effective bid.
Using payperclick
bid management in promoting your website will
only be successful if you take time building many lists across many
engines and studying the performance of every listing. In this way,
you can make the most value from what you spend in the bidding
process. The key is to use the necessary precautions to stay ahead of
the competition.
Bid Management Tools
In ensuring best results, you may use bid management tools. There
are accepted and approved management tools that will help you in
your bidding. They are categorized in two different types:
• Web based (services by monthly subscription) or,
• PC based (a purchased software)
Monitoring tools too may help in the tracking down of your
keywords/phrases and search engines as to which among them often
generate sales, overall and in relation to your cost per click. This is
what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that
may not get from online marketing tools that are readily available.
Other tools can monitor competitor’s bids, produce reports for different
parties and offer the ability to interface with multiple PPC engines. This
is particularly helpful to those who manage more than a hundred
keywords across several PPC engines to boost productivity and save
time.
Payperclick
bid management is ideal for the effective promotion of
your business online without the hassles of draining your financial
keeping too much. It is now fast catching up as a means used in
marketing your goods and services to reach to as many consumers as
possible.
PPC Campaign Management
So you spent all your time and energy building the perfect website.
Now you want to share the fruits of your labor, and maybe even make
some money on the side through your online ads.
Maybe you have an online business that markets a hot product that
you are selling on your website; but you find that you are having
trouble bringing customers into your site. So instead of gaining
money, you are actually losing money because of the monthly rent
that you're paying to have your website hosted in cyberspace.
The best solution to this problem is to advertise. Let people know that
you are here and ready to do business. One of the quickest and most
effective ways to advertise your website on the net is to come up with
a great PPC campaign management plan. PPC is an abbreviation for
Pay Per Click.
Certain keywords or phrases that people type into a search engine
lead to hundreds and hundreds of search results that pertain to that
specific keyword.
Businesses that want to advertise on the net using a PPC campaign
have to come up with a plethora of keywords that is associated to the
business that they are running; so when potential customers type in
these keywords, it will lead them to their business site.
This is pretty much the whole concept that operates behind PPC. This
is how a PPC campaign brings in traffic to your site, with the selection
of the right keywords that people can search through the net.
Some keywords tend to be more expensive than others, especially
popular ones. It is vital to select the right keywords, in order to get
your money's worth. This is why it is important to manage you PPC
campaign wisely. Sometimes you are better off opting for the less
popular keywords that are not so expensive, especially if you have a
limited budget. Some businesses even hire the help of a consultant to
manage their PPC campaigns.
There are experts that specialize in PPC campaign management. They
come with strategic plans, and assess the need of their clients. They
then come up with a PPC campaign that caters to their client's
specification.
This is why big online businesses seek the expertise of a professional
to run their PPC ad campaign, because the right set of plans, can
potentially bring in a large amount of profits. The more keywords you
have, the more you increase the chances of customers clicking these
keywords that would lead them to your website.
If you are running a business online, and are planning to run a PPC
campaign, it is advisable to purchase keywords that are extremely
related to the theme of your business. This way, people know what
they are getting, and don't get confused about the content of your
website. The secret is to use keywords or phrases that are searched
frequently, but cost very little.
The chances are, the longer people stay in your site, the likelihood of
these potential customers making a transaction. But first thing is first.
You must lure them into your turf.
This is why a lot of entrepreneurs spend a large amount of their
budget on advertising, because they know that the right advertising
campaign can start the ball rolling.
Also, you should do some research before you start your PPC
campaign. There are a lot of PPC search engines to choose from.
Those who are less renowned charge less for the same keywords that
you'd find in the bigger PPC search engines.
The great thing about PPC campaigns is that you can reach a
worldwide audience. Advertising online means global marketing.
Most PPC search engines require a monthly payment in exchange for
their services. But if you fail to make payments, they will automatically
take your listings out of their search engines. So make sure that you
pay your monthly bills, so all the efforts that you put into your PPC
campaign don't go to waste.
The potential earnings that can be generated by starting a pay per
click campaign is significant. That's why a lot of online businesses now
are trying to get in on the act. Now, with the right set of keywords,
and a smart PPC campaign management plan, more than ever, online
businesses are bringing in the big bucks.